Synectics

Problem Solving Methodology - Synectics

Synectics is a Creativity Technique i.e, closely Related To Brainstorming.

§Synectics Was Developed By George m . Prince & William J.J . Gordan in 1950s.

§Synectics Is Joining Together Of Different & apparently Irrelevant Elements.

§Drawing An Comparison between Parallel Or Dissimilar Topics.  

§Synectics Session Consists Of a Group Of 6 People. Out Of Which 3 Are From Company Itself and Remaining 3 Are From outside.

§In Synectics The Use Of Analogical Thinking Has Been Formalized (made)  In creative Design Method.

§Here problem Owner Describes The Problem In Terms Of Wishes , i.e., Expressed As “I WISH “….And The Group Generates As Many Solutions And Approaches As possible.

§Then The Group / Problem Owner Focuses On The Most Promising Ideas or Solutions.

§Brainstorming Or Idea Generating Techniques May Be Used To Help Along The Solution Process.

§In Synectics Group Is encouraged To Use Different Types Of Analogy( comparing Dissimilar Topics).