Need And Need Analysis - Importance Of Need Analysis

                                   What Is Need Analysis?

—Need  Analysis  Is  About  Understanding  Different  Needs Of   Different  Peoples  Involved  In  A  Design  Process.

 [Who has the need? Is The Need Logical? What Is  The Real Need? What Can Be Done to Resolve the Need?]

                   Why Need Analysis Is Important?

—Need   Analysis Acts As A Bridge To Reach Destination of Product Easily .

—[Concepts/ Ideas -------B-R-I-D-G-E-------Final /Full Product]

—It Is The First Step In Every Design Process.

—Different People Involved In Design Process They Can Be Customer, They Can Be Manufacturer, They Can Be Distributor Have Different Needs From Their Point of  View.

—Which May Seem Incompatible. But Can Be Very Important From Their Point Of  View.

Which A Designer Should Understand Carefully.

—For Example A Customer Wants The Product To Be Functional , Good – looking , Long – Lasting , & Inexpensive.

—A Distributor Wants The Product To Be With Sales Appeal , Without Service Problems , With Ease in transportation  & With Lots of Profit.

—A Manufacturer Want The Product To Be easily Made, With Easily Available Materials , Without Seasonality & With High Demand.

* A Product Must Satisfy All These Different Needs , So A Designer Must understand All These Needs Carefully So Need Analysis Is done.

*Important Points To Be Remembered While Analysing The Need-

—We Cannot Impose Any Solution On Consumers Coz Ultimately They Have To Use The Product.

—Communication Gap Should be Avoided.

—Always We Should Remember The Future Need i.e., Present Need When The Product Will Be Really Out In Market.

—Need Should Be Suitable To The Society Requirements.

—We Should Follow Trends In Market Carefully. & Also We Should Follow Carefully Our Competitors In The Market.

—To Analyze The Need Better It Is Very Important To Collect all The Essential Information About Our Consumers i.e., Spending Habit Of Customer, Their Social Behavior Etc.

—For Better Analysis  Of Need We Should Always Take Help of Departments Such As Marketing , Research & Development Etc.

* Three Main Reasons For Need Analysis Are -

—Satisfaction To Customer.

—Returns In Terms Of Profit.

—Feasibility .( Being Doable)